Swish Payments Ltd was founded in Malta in 2012 and specialises in enabling European businesses to accept payments easily across many different channels, including in-store, online, over the phone and through mobile terminals. They also offer Original Credit Transactions for fund transfers to over a billion eligible Visa, Mastercard or Maestro cards globally. The reason for deciding to re-brand is due to a confusion with another payment company.
“As the company expands its operations to more and more European countries, the rebranding decision was taken to avoid confusion in the marketplace with a similarly-named peer-to-peer payment solutions company in Sweden” - Steve Grech, CEO, Truevo Payments Ltd
Therefore, the company is changing its name into Truevo Payments Ltd. Grech explains that as a licensed financial institution and a full principal member of Visa and Mastercard, the company is uniquely positioned to provide card acquiring services across multiple channels at very low costs to its clients.
“It is our intention to provide merchants with an efficient alternative to the more traditional acquiring solutions provided by banks”. Under the new name, he says, Truevo will continue to deliver truly holistic payment solutions that facilitate convenient, fast and secure transactions. Apart from the new trading name and logo, it will be business as usual at Truevo from next month with no other changes for its clients or partners.